We have always been inspired by Indonesia's great potential to become a world-leading producer of true specialty-grade coffee. We believe that high-quality coffee starts with two substantial factors: the environment it grows in and the farmers that grow it.

We believe in improving our farmers’ quality of life by practicing fair trade. We also believe that fair trade doesn’t stop at fair deals and better prices. It’s also about educating the farmers. Right from the start, we've been working closely with the farmers, communicating a valuable feedback loop to them on international specialty coffee requirements. By doing so, together we improve both the quantity and quality of the coffee as well as the financial wellbeing of the farmers.

We also constantly research and discover new ways to improve the farming practice to make production more efficient and sustainable, to increase the quality of the coffee itself, all while making sure it's sustainable for future generations. Of course, it’s not just the farmers. We’re also committed to improving the quality of our fast-growing Tanamera Coffee family. From our front-of-house to our roastery team, we believe good communication, welfare and diversity is key.